Market and competition research

During the implementation of sales projects, we noticed that companies, even experienced ones with many successes, do not precisely define their competition. Especially in times of major market changes, companies may not recognize, due to globalization or technological transformations, that their competition is undergoing major changes, that distribution channels are undergoing transformation, and that customers receive the values ​​offered in other business models.

When do customers most often decide to research the market and competition

- when they enter new markets (including export markets)

- when they introduce a new product or service to the market

- when they undergo transformation (investment process, profitability crisis, decline in revenues, strong increase in competition)

- when they create a sales strategy

Before conducting the research, our experts define in detail the research objectives and advise the client at this stage what it involves. An error at this stage in determining the methodology and scope may result in a significant increase in costs that do not produce the expected results. Sometimes it is worth conducting the first tests before deciding on full research.

Internal audits

After market research, clients often decide to conduct internal company audits, especially to combine the conclusions from external analyzes with research within the company. The most common are:

Customer surveys – customers learn in detail what their customers actually think about their products/services and what development tips they suggest

Mystery shopper - our  experts audit the sales and service process and indicate in reports how to optimize sales

Do you want to achieve sales success? Find out what your market currently looks like and whether it has changed significantly recently. Schedule a free consultation to find out how we can help you. Call us, write to sales@vnav.pl or fill out the application form.